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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Author
Buzzell, Robert D.
Published
New York : The Free Press, c1987.
Call Number
658.02 B992P 1987
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
Author
Powell, Guy R.
Published
Singapore : John Wiley & Sons (Asia), 2008.
Call Number
338.761 P883M 2008
Location
Songkhla
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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
Author
Crane, Frederick G.
Published
Thousand Oaks, Calif. : Sage Publications, c2010.
Call Number
658.8 C891M 2010
Location
Songkhla
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Principles of services marketing / Adrian Palmer.
Author
Palmer, Adrian,
Published
London : McGraw-Hill, 1994.
Call Number
658.8 P173P 1994
Location
Songkhla
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Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
Author
Pantano, Eleonora.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658 P197T 2019
Location
Songkhla
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The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
Author
Dunn, Michael
Published
San Francisco : Jossey-Bass, c2009.
Call Number
658.8 D923M 2009
Location
Songkhla
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Marketing information systems : creating competitive advantage in the information age / Kimball P. Marshall ; with contributions by Roger A. Pick.
Author
Marshall, Kimball P.
Published
Danvers, Mass. : Boyd&Fraser, c1966.
Call Number
658.800285574 M368M 1996
Location
Songkhla
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International marketing : strategy development and implementation / Carl Arthur Solberg.
Author
Solberg, Carl Arthur.
Published
Abingdon, Oxon : Routledge, c2018.
Call Number
658.84 S684I 2018
Location
Songkhla
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Marketing management in Asia / Dawn Iacobucci, Randall E.Shannon and Nicholas Grigoriou.
Author
Iacobucci, Dawn.
Published
Singapore : Cengage Learning Asia Pte Ltd, c2015.
Call Number
658.8 I11M 2015
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Entrepreneurial marketing : how to devel customer demand / Edwin J. Nijssen.
Author
Nijssen, Edwin J.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.8 N691E 2022
Location
Songkhla
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Marketing decision-making handbook / David W. Nylen.
Author
Nylen, David W.
Published
Englewood Cliffs, N.J. : Prentice Hall, c1990.
Call Number
658.802 N995M 1990
Location
Songkhla
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Marketing management : a relationship approach / Svend Hollensen.
Author
Hollensen, Svend.
Published
Harlow, England : Pearson, c2015.
Call Number
658.8 H737M 2015
Location
Songkhla
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